Cameron Barnes and Karan Jones, University of New England, NSW. Making a virtual community real: redeveloping eSKILLS Plus using Web 2.0
Why are you building a social space?
Who is your audience?
What are their needs and wants?
What are your requirements?
What is your budget?
What makes you so certain customers will want to use your social space?
Don't build a social space just to jump on the bandwagon
Don't assume 'if you build it they will come'
Being where users are is no good if they aren't buying what you're selling
To succeed
Marketing Plan
- mail outs regularly
- use email
- endorsement from 'respected' library staff
- site renamed 'meeting place'
- competitions
- prizes
- promotions
- emphasis on fun, new features, photos
- user generated content
Evaluate
Think hard about your purpose
Effective promotion is essential
Consider prizes and giveaways - they really work
http://une.edu.au/library/eskillsplus
_____________________________________
Why are you building a social space?
Who is your audience?
What are their needs and wants?
What are your requirements?
What is your budget?
What makes you so certain customers will want to use your social space?
Don't build a social space just to jump on the bandwagon
Don't assume 'if you build it they will come'
Being where users are is no good if they aren't buying what you're selling
To succeed
Marketing Plan
- mail outs regularly
- use email
- endorsement from 'respected' library staff
- site renamed 'meeting place'
- competitions
- prizes
- promotions
- emphasis on fun, new features, photos
- user generated content
Evaluate
Think hard about your purpose
Effective promotion is essential
Consider prizes and giveaways - they really work
http://une.edu.au/library/eskillsplus
_____________________________________
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